Introduced in 1997, the Freelander marked a significant change in marketing
and construction for Land Rover. Land Rover had a range of products
covering the utility, luxury, and family 4x4 markets; but by the mid-1990s
it was beginning to lose out to the small 4x4s (SUVs) such as the Toyota
RAV4 and the Honda CRV.

The Freelander's body and suspension do indeed depart from standard
Land Rover practice. Rather than the ladder chassis design that has
been used ever since the Series 1, the Freelander is designed with a
monocoque body construction like that on modern cars. Unlike these cars
though, the body has a substantial sub-frame including welded box-section
rails. This gives the body a high structural rigidity, keeping the body
'square' and adding the strength to survive repeated snatch recoveries.
This rigidity also ensures that all five doors will open without catching
- even if the vehicle is severely cross-axled.
The Freelander also lacks a low range gearbox and a differential lock
("diff lock"). This is not as serious as it might sound at
first, due to the introduction of the innovative Hill Descent Control
(HDC). At the press of a button, HDC pulses the brakes to maintain a
target speed of about 5mph in a process reminiscent of ABS. This greatly
enhances the Freelander's off-road abilities, and does away with the
need for a low range gear to descend steep hills. The HDC has been a
big success, and has since been introduced on other Land Rover models
and copied by competing SUVs.
A Viscous Coupling Unit (VCU) is fitted to give the Freelander its
all wheel drive ability. Rather than the on/off functionality of a traditional
diff lock, the VCU works progressively. If a front wheel begins to spin,
then torque is sent to the rear wheels where it is useful (and vice
versa).
The beam suspension is replaced by independent suspension. This results
in a reduction in ground clearance when off-road, but it also results
in a much smoother ride. As with the rest of the Land Rover range, vulnerable
components are lifted high out of harm's way. Skid plates also protect
the fuel tank, engine, and transmission.
Initial body styles consisted of a 5-door Station Wagon, and a 3-door
'Sport' with soft-back or hard-back rear roofs. Petrol and diesel engine
options were also available.
The Freelander quickly became a big success in Europe. Sales grew from
47,000 its first full year (1998) to 70,000 in 1999. The Freelander
is now Europe's biggest selling 4x4, and sales figures continue to grow.
This performance has contributed greatly to Land Rover's overall growth,
and Freelanders are responsible for doubling the throughput of many
UK dealers.
In 2001, larger V6 and Td4 engine options were added, as well as a
5-speed automatic gearbox. These options were designed to appeal to
existing owners who wanted something more powerful, but did not want
to buy a Discovery. 2001 also marked the entry of the Freelander to
the North American market.
