Ever since the introduction of the first Land Rover there was pressure
within the Rover Company to 'smarten up' the Land Rover to produce a
more stylish and comfortable vehicle. Keeping the Land Rover itself
as a strictly utilitarian vehicle proved successful, and demand continued
to outstrip supply. There were a number of research projects for a luxury
Land Rover, but the only one to develop into a prototype was the Road
Rover of 1958. Due to limited development funds, this vehicle was forced
to use the P4 chassis, and resembled the P5 saloon car of the period.
Off-road abilities were limited, and the project died a natural death.

By the mid-1960s, various factors came together to make a luxury Land
Rover a viable project. Military orders had been cut back, and market
research showed a growing leisure market that required a passenger carrying
vehicle. By early 1966, development began on an 'Interim Station Wagon'
as a stop-gap to cover the falling military sales. The project quickly
adopted the V8 3.5 litre engine which Rover had recently purchased from
the US and was already being fitted to P5 and P6 cars. By late 1966,
the project had grown into a five seat station wagon with P6 standards
of comfort, on a 100in chassis that allowed unprecedented wheel travel.
The standard Land Rover gearbox was not strong enough for the V8, and
a new gearbox was designed. This retained a high-low gearbox, but 4x4
capability was provided by a lockable central differential. This contrasts
with the dog-clutch mechanism used on the Land Rover gearbox. Long travel
vertical coil spring suspension was fitted instead of the Land Rover
leaf springs. Prototype No. 1 was completed by July 1967, retaining
Land Rover drum brakes and transmission. This showed problems with axle
location, and the transmission was modified. Disc brakes and a Boge
Hydromat levelling device was also added to the design. Prototype No.
2 was built to test these modifications.
The last thing required was the body styling. A 2-door body was chosen
to reduce costs, although the resulting seat and seat belt arrangement
significantly reduced these savings. Spen King and Gordon Bashford designed
the body and interior, creating their own mock-up. All of these features
were combined in the first 'production specification' prototype, Prototype
No. 3. This was quickly followed by prototypes 4 through 6, for testing
and filming. One final engineering prototype 100-7 was built to find
production build problems in the Pilot Build Shop.
Production began in 1969 with 25 pre-production vehicles finished without
rear seats and with minimal trim. These were followed by a batch of
twenty which were ready for the Press Launch in June 1970. Initial production
was slow as teething problems were solved, but increased to 100 per
week in 1972, and 250 per week in 1975.
Launch was a success, and public demand outstripped all expectations.
As well as finding demand from land-owners, horse-racers,etc a top speed
of almost 100mph found quick favour with the Police. Also, the car-like
abilities combined with a high driving position and strong towing ability,
found a completely new market with families.
As with the Series Land Rovers, the Range Rover proved a popular platform
for modifications both by third parties and Land Rover's own Special
Projects Department.
Over the next two decades, the Range Rover would be continuously refined.
The most striking modification was the 4-door model which was introduced
in 1972 and quickly out-sold the original 2-door model. Other refinements
included a viscous locking centre differential, the world's first off-road
ABS system, electronic traction control, and an electronically controlled
air-adjustable suspension. This air suspension was another first for
Range Rover, and replaced the coil suspension at a time when competing
vehicles were finally adopting coils.
Production continued for just over twenty five years, finally ending
in 1996 a couple of years after the P38 Range Rover was launched. Even
today, it is preferred by many in the off-road fraternity as their off-road
vehicle of choice. The Range Rover was a unique vehicle. As well as
excellent off-road abilities, it is the only vehicle to have been exhibited
in the Louvre as a work of art.

P38 'New Shape' and Range Rovers
Since its introduction in 1970, the classic Range Rover had slowly
moved up-market from the original concept. Even so, by the early 1990s
it was felt that the Range Rover should be positioned further up-market,
to appeal for buyers of luxury cars such as Jaguar and Mercedes. This
had to be performed without any loss in the Range Rover's best-in-class
off-road capabilities. Hence, the P38 development project was started
to completely redesign the Range Rover. The new Range Rover was launched
in 1994, with sales of the 'classic' Range Rover continuing in parallel
until 1996.
The design team saw the target market as traditional, and the final
body shape was criticised by many as being too bland. It was also compared
with the MetroCab in a negative light. The new design definitely looked
more like other SUVs from a distance, but a variety of design cues were
kept from the old design. On the positive side, the new body had lower
wind noise and an extremely low drag coefficient, making it an excellent
high speed cruiser popular with a number of police forces.
Although the new Range Rover kept few parts from the older vehicle,
mechanically they were very similar. The steel box section chassis was
kept, but was made stronger and heavier. The 108in wheel-base from the
County LWB model was kept. Aluminium body panels were still used for
the front bumpers, doors, and tailgate. The Rover V8 was kept, but was
altered to improve strength, and to add 4-coil distributor-less ignition.
These changes resulted in an even smoother engine, with slightly more
power and torque. Although the displacement was kept the same, it was
renamed '4.0' to distinguish it from the older 3.9l engine. A 4.6 litre
version of the engine was produced for the HSE model.
The adjustable air suspension used on the County LWB Ranger Rover was
kept for the P38. This allowed for a variation of over 5 inches in ride
height, compared to the 1 inch which was typical on copied designs (e.g..
the Ford Expedition).
Beam axles were also kept for the front and rear. Although unusual
for a 1990s 4x4, this standard Land Rover feature was considered vital
for serious off-road capabilities. The axles were redesigned to increase
strength whilst reducing the unsprung weight. They also had improved
steering and ground clearance ranges.
L322 Range Rover
The second major redesign of the Range Rover was officially launched
at the Detroit Motor Show in January 2002. Designed during BMW's ownership
of Land Rover, the redesign was claimed to be the most expensive development
for any vehicle ever. The aim was to improve the on-road performance
to be competitive with the current range of luxury sedans, whilst keeping
or improving the excellent off-road abilities. This was performed by
implementing an innovative cross-coupled independent airbag suspension
system. The body is of the monocoque type strengthened with an integral
chassis. Also included, is the Hill Descent Control (HDC) system that
was introduced on the Freelander.